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Discover how to make a mindset shift that opens the door to explosive growth and limitless possibility.


Go even deeper into the concept of Who Not How™ through a series of author interviews with Dan Sullivan where he shares additional insights as well as the story behind this breakthrough mindset that has changed the lives of entrepreneurs around the world. PLUS, receive additional downloadable resources, including The Impact Filter™ (mentioned in the book) and a collection of tools and guides in The Entrepreneur’s Tool Kit For Growth.

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What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships, and only doing work that aligns with your purpose?

Sound hard? It’s as simple as changing the core question you ask yourself.

When you want to accomplish something, stop asking, “How can I do this?”

Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, “Who can do this for me?”

This question at the heart of the Who Not How philosophy may seem simple, but don’t let the lack of complexity fool you. By mastering Who Not How, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom, along with massive success.

Making this shift involves retraining your brain to stop limiting your potential based on what you can do on your own and instead focus on the infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

Whether you want to build a successful business, free up thousands of hours of your time to focus on the areas of your life that matter most to you, build teams to support your vision, or expand your capacity for wealth, innovation, relationships, and joy, Dan Sullivan’s Who Not How framework is the solution.


Get your copy of the bestselling book, Who Not How! Tap into the mindsets of renowned entrepreneur Dan Sullivan and organizational psychologist Ben Hardy as they share productivity secrets guaranteed to shift your thinking and catapult your growth.



Dan Sullivan is the world’s foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the co-founder of Strategic Coach®, the leading entrepreneurial coaching program in the world, and author of more than 50 publications on entrepreneurial success. Over the past 30+ years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs.

Dr. Benjamin Hardy is an organizational psychologist and best-selling author of Willpower Doesn’t Work and Personality Isn’t Permanent. His blogs have been read by more than 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He is a regular contributor to Inc. and Psychology Today and from 2015 to 2018, he was the #1 writer—in the world—on He and his wife, Lauren, adopted three children through the foster system in February 2018 and, one month later, Lauren became pregnant with twins, who were born in December 2018. They live in Orlando.


Strategic Coach offers focusing programs for successful and highly motivated entrepreneurs. Currently, over 3,000 entrepreneurs from more than 60 industries worldwide attend Strategic Coach programs. Participants meet quarterly to learn concepts and tools they can use to achieve greater freedom, simplicity, balance, and confidence in all areas of their lives. For more information, visit

Listen to how Strategic Coach clients are already saving hundreds of hours in their businesses and lives using the Who Not How concept.

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