Unlock limitless possibilities in your business (and life!)

With Dan Sullivan’s world-famous Who Not How™ framework.

The “Who Not How” framework — your secret to 10x growth

(in income, productivity, impact, free time, and more).

Have you ever:

If you answered “yes” to any of these, then Who Not How is for you. 

Put simply, Who Not How is the transformational concept, developed by Strategic Coach co-founder Dan Sullivan, that has helped hundreds of thousands of entrepreneurs accelerate their teamwork and shift their mindset to ask “Who?” instead of “How?”—and build incredible burnout-free businesses and achieve guilt-free personal freedom as a result. 

Join the 200,000+ ambitious entrepreneurs who’ve already grabbed their copy of Who Not How.

Get your copy and dig in today to learn how you can use Who Not How to: 

  • Free yourself up from 100s of hours of work you shouldn’t be doing anyway. 
  • Build a team of “Whos” you can trust to support you in reaching your vision. 
  • Make a transformative shift in your approach to teamwork and how you get things done.
  • Achieve your biggest goals, and create the life you choose.

From “driving revenue” to becoming "a way of life," here’s how Who Not How has transformed the businesses of entrepreneurs around the world.

“Who Not How is a mantra that I’m saying to myself literally every day as it’s driving revenue, collaboration, and productivity.”
Drew Pizzo, Collection 18
“Who Not How has absolutely blessed my life. I have record free time, record freedom of income and money, and it wouldn’t be without Who Not How.”
Katerina Stepanova, MHP Property Management Inc.
“One of the most instrumental game changers to our growth has been reading the Who Not How book.”
Christopher Johnson, Rapid Brands/The Johnson Group

Get a taste of Who Not How with an exclusive resource bundle.

Take your understanding of the Who Not How concept—and your business growth—to the next level with an exclusive bonus resource bundle.

Access now for:

Exclusive author interviews

Dan Sullivan’s favorite thinking tool

Who Not How companion guides

And more!

Take a closer look at how your fellow ambitious entrepreneurs are using Who Not How to 10x their growth.

About The Authors


Dan Sullivan is the co-founder and head visionary of Strategic Coach as well as one of the world’s foremost experts on entrepreneurship. He’s dedicated the last 40 years to helping entrepreneurs go 10x in business and in life. 


Dan is also the author of more than 30+ publications—including Who Not How, The Gap And The Gain, and 10x Is Easier Than 2x—the host of multiple podcasts, a highly regarded speaker, and a believer in growing a business while still having a life. 


He recognizes that so much of the success and productivity he’s enjoyed in life have only been possible due to finding the right “Whos” to help him along the way. 


Dr. Benjamin Hardy is an organizational psychologist, the best-selling author of Willpower Doesn’t Work and Personality Isn’t Permanent, and a frequent co-author with Dan Sullivan. (In other words, while Dan is the one who creates and masters concepts like Who Not How, Ben is the “Who” Dan trusts to transform them into books!) 

Ben’s blogs have been read by 100 million people. He is also a regular contributor to Inc. and Psychology Today, was the #1 writer—in the world—on Medium.com for three years, and has been featured in Forbes, Fortune, CNBC, Cheddar, Big Think, and more. 

About Strategic Coach®

Strategic Coach is the business coaching membership and community—co-founded by legendary entrepreneur and coach Dan Sullivan—that ambitious entrepreneurs come to for everything they need to grow exponentially (in both business and life). 

Over the last 35 years, Strategic Coach has been trusted by more than 20,000 entrepreneurs in 60+ industries worldwide.

If you are: 

  • In search of a community of ambitious, like-minded entrepreneurs who “get” you …
  • Motivated to scale your business and have a greater impact on your clients, your community, and the world …
  • Seeking opportunities to grow and outperform the competition …
  • Excited by the prospect of growing your business while still being able to take guilt-free vacations and work-free weekends to spend with friends and family …
  • And interested in having the opportunity to work directly with experienced entrepreneurial coaches who have already implemented Who Not How successfully in their businesses with extraordinary results …
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